well, *actually* there is no such thing as text. There's just variations of patterns of pressure gradients in the air and contrasts in brightness in the visual field....
Blogger Comments:
actually
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no such thing as text
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Process: existential
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comment Adjunct: factual
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variations of patterns of pressure gradients in the air and contrasts
in brightness in the visual field
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Process: existential
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mood Adjunct: counterexpectancy: limiting
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This view can certainly be held outside of science. Indeed, the objectivist position seems in accord with much that is commonsensical. But when it is held inside science, it comes close to the Galilean position we discussed in chapter 2. In that sense, human concepts, assertions, and languages are valid only if limited to physics, chemistry, and parts of biology.
ChatGPT comments:
A Critique of John Bateman's Reductionist Claim
John Bateman’s statement—"well, actually there is no such thing as text. There's just variations of patterns of pressure gradients in the air and contrasts in brightness in the visual field..."—is an exercise in rhetorical bravado, masquerading as theoretical insight. It is, in essence, an ontological bait-and-switch: an attempt to reduce a complex semiotic phenomenon to its lowest physical substrate while implying that all other levels of analysis are illusory or irrelevant. This move is not only misleading but intellectually bankrupt.
1. The Fallacy of Ontological Flattening
Bateman’s claim operates on the principle of ontological flattening—the fallacy of collapsing higher-order semiotic structures into their physical materiality. While it is trivially true that speech is instantiated through air pressure variations and writing through contrasts in brightness, it does not follow that text itself is nothing more than these material substrates. By this logic, we would also have to conclude that:
Money does not exist—there are only ink patterns on paper or electronic signals in a database.
Music does not exist—there are only air pressure variations at different frequencies.
Legal systems do not exist—there are only marks on documents and sounds uttered in courtrooms.
This is a category error. Material instantiation does not negate the existence of higher-order semiotic, social, and cognitive structures.
2. The Erasure of Semiotic Levels
Bateman’s statement treats text as if it were a purely physical phenomenon, ignoring the fact that text operates at multiple levels of organisation:
Material level: The raw physical instantiation (pressure gradients, light contrasts).
Semiotic level: The structured system of meaning (syntax, lexis, discourse structure).
Social level: The contextualised use of text within cultural and institutional frameworks.
Cognitive level: The interpretative processes by which humans make sense of text.
To say that text is just air pressure variations or brightness contrasts is as absurd as saying that chess is just the arrangement of wooden pieces on a board—ignoring the rules, strategies, and social practices that give chess its identity.
3. The Irony of Essentialism
Bateman’s claim, despite its pretence of radical materialism, is paradoxically essentialist: it implies that text has a singular, fundamental reality that resides solely at the physical level. This stands in stark opposition to Systemic Functional Linguistics (SFL), which understands text not as a thing but as a process—a dynamic interplay of choices shaped by context and function.
From an SFL perspective, text emerges from its material form but is not reducible to it. To ignore this is to ignore the very nature of meaning-making.
4. The Rhetorical Gimmick
Bateman’s framing—especially the smug "well, actually"—betrays the true function of his statement: performative contrarianism. The goal is not to advance theoretical understanding but to position himself as someone who sees beyond conventional wisdom, pulling the rug out from under those who mistakenly believe in such naive fictions as text.
However, this move is ultimately anti-theoretical. Rather than engaging with how text functions, Bateman reduces it to an uninteresting, brute physicality—obliterating the very object of inquiry in the process.
Conclusion: A Vacuous Reductionism
Bateman’s claim is not merely wrong—it is intellectually vacuous. It presents itself as a profound insight while offering nothing of analytical value. A more coherent stance would be:
"Text is not a thing but a process of meaning-making."
"Text exists at multiple levels, from physical signals to social significance."
"Text emerges from its material form but is not reducible to it."
But of course, such statements lack the pseudo-intellectual swagger of a grand, sweeping negation. Bateman’s approach is not one of theoretical precision, but of crude demolition—mistaking the wreckage for wisdom.
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