Ed McDonald On The Two Poles Of A Semiotic System

Edward McDonald wrote to sys-func on 19 Nov 2023, at 14:02:

… a system like language or music acts as a semiotic mediation between two kinds of contexts:

1. the material context of sound or gesture as perceptible expression

2. the social context of language or music …as interpretable behaviour

A semiotic system like language or music hence has two poles

1. expression (vis-à-vis material context)

2. interpretation (vis-à-vis social context) …

(McDonald 2013, Embodiment and meaning: moving beyond linguistic imperialism in social semiotics)

The need to understand the relation of interpretation(s) to expression(s) independently for each semiotic system is one that for me follows naturally from Saussure’s understanding of meaning in language, whose implications have been usefully explored by a number of scholars like media and communication studies scholar David Machin already mentioned above, and literature and philosophy of language scholar Horst Ruthrof

 

Blogger Comments:

[1] Having previously advocated an approach to non-linguistic semiotic systems that does not assume that linguistic models are appropriate (see previous post), McDonald begins his approach to non-linguistic semiotic systems with Halliday's model of linguistic systems. Halliday (2003: 13):

[2] To be clear, gestures are behaviours, and sounds are the products of behaviours. Each can be viewed materially and/or in terms of some social function. 

[3] To be clear, the perspective presented by 'perceptible' and 'interpretable' is that of the listener only. Importantly, the speaker and the musician are excluded from this model.

[4] To be clear, this misrepresents McDonald's model. As he has explained, perceptible expression and interpretable behaviour are two poles of the context of a semiotic system, not the two poles of the semiotic system itself.

[5] To be clear, the use of the word 'imperialism' evokes a sense of social injustice. As a logical fallacy, this might be termed an appeal to emotion.

[6] To be clear, this is an instance of the logical fallacy known as ipse dixit: a bare assertion without supporting argument. Moreover, it cannot be true, since Saussure was concerned with the sign — content and expression form in Hjelmslev's terms — whereas McDonald's interpretable behaviour and perceptible expression are his model of context — content and expression substance in Hjelmslev's terms — misunderstood as a semiotic system.